A system isn’t done until everyone is using it.

Yourou Lin, operations builder. I sit with the people who do the work, then design, build and roll out the systems they use.

Timeline

2026 — 2020

  1. — Now

    ChillHill ERP

    Solo build · Salon operations · ERP

    The operating system behind a salon: booking, checkout, inventory, stylist payouts and customer records in one place, designed to roll out in stages, starting with the daily booking-to-checkout loop.

    Case study
    One system, one screen, open to close

  2. jijiji.tw — the rebuild

    Solo build · Rental commerce · Automation

    Rebuilt the rental platform so dates, payment and door-code delivery complete automatically — no manual handling per order.

    Case study
    jijiji.tw — the rebuilt storefront
    jijiji.tw — the rebuilt storefront

  3. Guest Check-in Web App

    Turned a recurring event pain point into a tool: capture walk-ins on the spot, track live attendance and plus-ones, import and export guest lists in Excel.

    Side project · Event operations

  4. —

    Visual Planning & ROI Attribution

    Valrhona Inc. · Events Manager · B2B marketing · Attribution

    Designed and implemented an event measurement framework on Salesforce and Power BI, so Sales and Marketing leadership could see pipeline impact and decide where field budget goes.

    Event data → Salesforce → Power BI

  5. —

    Nine-City ABM Roadshow

    Valrhona Inc. · Events Manager · Field marketing · Events

    Built a 9-city roadshow for strategic accounts that generated 20% new leads and became a playbook reused across regional programs.

  6. —

    jijiji — 24-hour self-service prop rental

    Superb.G LLC · Co-founder & Marketing Lead (Remote Advisor) · Rental commerce · CRM

    Co-founded a self-service prop rental business for film crews and designed its e-commerce and CRM flows — customer journeys, workflows, messaging automation. Organic contacts grew 34% year over year.

  7. —

    Primal Labs

    Primal Labs LLC · Co-founder & Marketing Lead · Consumer brand · Go-to-market

    Built the company's commercial foundation — positioning, go-to-market, customer acquisition — and signed 4 distribution partners.

Creative Archive

Earlier work in set decoration and theatre.